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Is Water Penetrating your Masonry?

If you have water penetrating your exterior brickwork due to dampness, which would usually occur on north facing walls, Palace Chemicals has the answer; Treat your walls with Palace Waterseal.

Palace Waterseal comes in spirit (Waterseal) and water-based form (Aqueous Waterseal), designed to be brushed or sprayed applied with 2 coats to your exterior brickwork to form a waterproof barrier. Both products will not affect the appearance of the brickwork and will still let the brickwork breathe.

It’s always best to check any leaking guttering first and make any necessary repairs, as well as to make sure the pointing is sound on the brickwork before applying. If you are spraying around windows it’s always a good idea to mask them off with some newspaper so the spray does not go directly onto the windows, which will cause them to smear. This also applies to any decorative flooring area you don’t wish to be treated.

The Aqueous Waterseal can be applied onto damp brickwork, whereas the Waterseal is best used after 2 consecutive dry days. Allow 2-3 hours between coats.

If water is allowed to penetrate the brickwork, it can become damaged due to the water freezing and thawing (expanding and contracting), causing damage to the surface. Waterseal will stop this happening and once treated, will last for up to 7 years. An easy job for most DIY enthusiasts. Always remember to wear the right protective PPE when applying.

Simple solutions for real life problems! For more details on our Waterseal solutions click here. For enquiries or orders email us here. Or give us a call on 01513369111 for more information on our product ranges.

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Around the World in 80m!

A recent conversation with a customer regarding the size of the UK tiling Market went along the lines of ‘who is the biggest in terms of adhesive volume in the UK’? I think I took him by surprise when I immediately replied, “we are” (Palace Chemicals), to which I then qualified that with the following:

When it comes to making tile adhesive, Palace Chemicals can safely say that they produce more adhesive than any other independent manufacturer in the whole of the UK! And that’s not even taking the Ready for Use products into account. Its only based on powdered adhesive.

Palace manufactured and supplied enough powdered tile adhesive last year to tile 80 million linear meters of tiles. If this is a difficult figure to comprehend; In other words, enough adhesive to tile around the world! Not just once, but twice!!

With our fully automated filling / packing lines (giving us rapid turnaround on orders), we have the diversity to supply over 25 different types of product, ranging from slow setting & fast setting adhesives to S2 and lightweight high yield adhesives. Giving you total confidence that Palace Chemicals can supply the product you need that is backed up with a quality assurance system accredited by the BSI to ISO 9001, ISO 14001 and ISO 18001. Giving assurance in our products that thousands of tradesmen choose day in week out.

………So, going back to the original question & answer; This gives you a small insight into what Palace Chemicals is capable of (and we are still growing). The next goal is tiling to the Moon (and back)!

For more details on our Ready Mixed Adhesives click here and for Cement Based/Powdered Adhesives click here. For enquiries or orders email us here. Or give us a call on 01513369111 for more information on our product ranges.

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Fenceguard is out of this world!

Back in 1982 the only way of treating a fence or shed was to use either Creosote, or a spirit-based Wood Preservative, both of which are now largely banned due to their not so nice raw materials. So Palace Chemicals developed a water based shed and fence treatment called Fenceguard in 2 colours (Chestnut Brown an Autumn Gold). The great advantage of this product range was that it didn’t kill the plants. You washed your brush out in water and it was even safe around children and pets. It started its life in a bottle, which meant finding another receptacle to pour it into before you could use it, so we quickly moved the product into a 5lt bucket, again a new idea!

To give the product as much publicity as possible it was advertised on the ‘home and garden’ slot on TV (Granada TV, TVS, Yorkshire and Central television stations) for the first 2 years – That’s when there were only 3 TV channels to choose from. The campaign was a fantastic success and many thousands were sold in the early days.

As trends changed through the years, so did the need for new colourways, so Red Cedar and Fir Green (also known as Forest Green) colours were added to the range within a few years later.

When the pandemic arrived, sales went through the roof. Most People were in lockdown, which meant DIY became a way of passing the time in many households.

With the range becoming even more popular, we looked at the current market and the trends had moved again; and so launched Lunar Grey! Within 2 weeks the sales on this colour went off the chart!

With competitive pricing and fantastic quality at the heart of the range, we are looking at a continued revitalisation for 2021, we are adding Midnight Black to the range – Watch this space – We could be going intergalactic!

For enquiries or orders email us here. Or give us a call on 01513369111 for more information on our product ranges.

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A Smart App for your Smart Phone

We are constantly striving to provide our customers with the latest product information, all in one place. This is where the accessibility of our App comes into play!

The Palace App is a fast and convenient way to navigate our product range, updated with the latest technical information Palace Chemicals released the fourth version of its smart phone and tablet app, which meets the latest technical requirements and ensure it is compatible with the latest devices.

The intention of the sales and development team at Palace in developing the app was to make sure the 42-year-old business was making it as easy as possible for its users to access product information, instructions, data sheets and safety information. The latest version includes all of the latest products developed by the company, which is the largest independent manufacturer of tile adhesives, tile grouts, building chemicals, wood treatments, and decorating sundries currently operating in the UK.

It is available on the Apple App Store and Google Play Store and is compatible with smart phones and tablets.

Charles Clapham, Managing Director, said: “While Palace may be 42 years old, innovation remains at our core. Our updated app is a great tool to showcase our entire catalogue. We wanted to make product information available to our end users in a convenient and easy to use way. We understand that people lead very busy lives, especially in the construction and domestic trades, so convenience and ease of access can only help.”

Click here to download on the Apple Store (iOS) and here for the link to Google Play (Android).

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Privacy Policy


This privacy policy applies between you, the User of this Website and Palace Chemicals Ltd, the owner and provider of this Website. Palace Chemicals Ltd takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this privacy policy carefully.

Definitions and interpretation

  1. In this privacy policy, the following definitions are used:


Collectively all information that you submit to Palace Chemicals Ltd via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;


A small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

Data Protection Laws

Any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;


The General Data Protection Regulation (EU) 2016/679;

Palace Chemicals Ltd, we or us

Palace Chemicals Ltd, a company incorporated in England and Wales with registered number 01377241 whose registered office is at Speke Hall Industrial Estate, Speke, Liverpool, L24 1YA; 

UK and EU Cookie Law

The Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;

User or you

Any third party that accesses the Website and is not either (i) employed by Palace Chemicals Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Palace Chemicals Ltd and accessing the Website in connection with the provision of such services; and


The website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

  1. In this privacy policy, unless the context requires a different interpretation:
    1. the singular includes the plural and vice versa;
    2. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
    3. a reference to a person includes firms, companies, government entities, trusts and partnerships;
    4. “including” is understood to mean “including without limitation”;
    5. reference to any statutory provision includes any modification or amendment of it;
    6. the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

  1. This privacy policy applies only to the actions of Palace Chemicals Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
  2. For purposes of the applicable Data Protection Laws, Palace Chemicals Ltd is the “data controller”. This means that Palace Chemicals Ltd determines the purposes for which, and the manner in which, your Data is processed.

Data collected

  1. We may collect the following Data, which includes personal Data, from you:
    1. name;
    2. contact Information such as email addresses and telephone numbers;
    3. IP address (automatically collected);
    4. web browser type and version (automatically collected);

In each case, in accordance with this privacy policy.

How we collect Data

  1. We collect Data in the following ways:
    1. data is given to us by you ;
    2. data is received from other sources; and
    3. data is collected automatically.

Data that is given to us by you

  1. Palace Chemicals Ltd will collect your Data in a number of ways, for example:
    1. when you contact us through the Website, by telephone, post, e-mail or through any other means;
    2. when you register with us and set up an account to receive our products/services;
    3. when you complete surveys that we use for research purposes (although you are not obliged to respond to them);
    4. when you enter a competition or promotion through a social media channel;
    5. when you elect to receive marketing communications from us;
    6. when you use our services;

In each case, in accordance with this privacy policy.

Data that is received from publicly available third parties sources

  1. We will receive Data about you from the following publicly available third party sources:
    1. Public Websites.

Data that is collected automatically

  1. To the extent that you access the Website, we will collect your Data automatically, for example:
    1. we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
    2. we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed “Cookies”.

Our use of Data

  1. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
    1. internal record keeping;
    2. improvement of our products / services;
    3. transmission by email of marketing materials that may be of interest to you;

in each case, in accordance with this privacy policy.

  1. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).
  2. For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:
    1. soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out.
    2. for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide.
    3. if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below.
  3. When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

Keeping Data secure

  1. We will use technical and organisational measures to safeguard your Data, for example:
    1. access to your account is controlled by a password and a user name that is unique to you.
    2. we store your Data on secure servers.
  2. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address:
  3. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

Data retention

  1. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.
  2. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

  1. You have the following rights in relation to your Data:
    1. Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
    2. Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.
    3. Right to erase – the right to request that we delete or remove your Data from our systems.
    4. Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it.
    5. Right to data portability – the right to request that we move, copy or transfer your Data.
    6. Right to object – the right to object to our use of your Data including where we use it for our legitimate interests.
  2. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address:
  3. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at
  4. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to other websites

  1. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

  1. Palace Chemicals Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Palace Chemicals Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
  2. We may also disclose Data to a prospective purchaser of our business or any part of it.
  3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.


  1. This Website may place and access certain Cookies on your computer. Palace Chemicals Ltd uses Cookies to improve your experience of using the Website and to improve our range of products. Palace Chemicals Ltd has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.
  2. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.
  3. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Palace Chemicals Ltd to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.
  4. This Website may place the following Cookies:

Type of Cookie


Strictly necessary cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/performance cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

  1. You can find a list of Cookies that we use in the Cookies Schedule.
  2. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.
  3. You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
  4. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.
  5. For more information generally on cookies, including how to disable them, please refer to You will also find details on how to delete cookies from your computer.


  1. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
  2. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
  3. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
  4. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

  1. Palace Chemicals Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations. You may contact Palace Chemicals Ltd by email at
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Mark Kennedy – Manchester City 20/21 Home Kit

Picture of Manchester City 20/21 Home Kit

As the 2020/21 Premier League season gets underway, Palace Chemicals Ltd (which operates Laticrete UK) is celebrating the part it has been able to play in putting mosaics at the heart of Manchester City’s new home kit.

Palace Chemicals, one of the UK’s largest independent manufacturer’s of adhesives and building materials, and licensee of Laticrete for the UK, has been the supplier of choice for Man City mosaic artist Mark Kennedy for more than a decade – and Mark’s work has now been used by Puma as the inspiration behind the club’s new home kit.

The official YouTube clip for the launch describes the city as being full of Art, Industry, Music, Noise & Fashion and that it’s mirrored in the mosaics of Manchester. This shirt is a tribute to ‘our City’, a mash up that make it legendary!

View the footage below for a closer look at Mark’s mosaic work, which has inspired Puma and Manchester City’s 20/21 Home Kit.

Click here to find out more about Spectralock Pro Premium Grout. For enquiries or orders email us here. Or give us a call on 01513369111 for more information on our product ranges.

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Celebrating Sir Captain Tom’s Great Achievement

Palace Chemicals has commissioned a mosaic by a leading artist, Mark Kennedy, to celebrate the work of Captain Tom and all key workers who have contributed to the UK’s national pandemic efforts. 

Palace Chemicals has a long-standing relationship with Manchester mosaic artist Mark Kennedy and have supported him with products to make some of his most famous works. These have included a Manchester City mosaic, signed by the team, that raised over £26,000 for homelessness at Vincent Kompany’s testimonial dinner in 2019. “Our team here at Palace Chemicals have been brilliant at not only helping us to continue to supply our accounts throughout the pandemic,” explains Chairman, Charles Clapham MBE, “but have also helped us to introduce our new hand sanitiser and surface sanitiser to help keep our customers safe.”

“We wanted to do something to acknowledge not only the work of Captain Tom, but all key workers, including our fantastic team here who are doing their part to help keep our customers safe and to ensure continuity of supply.” “Captain Tom is a true symbol of the hard work and dedication shown by so many and it’s great to have something to commemorate our collective spirit.” “There have been other fantastic stories of individual and community fundraising efforts around the country for our NHS Teams and we wanted to do our bit to help.”

“The clapping was a great idea for everyone to show their appreciation for the key workers, but we knew that couldn’t go on indefinitely, so to be able to put our name (along with Mark’s) to this piece, we would hope that it would be used as an ongoing symbol of their achievements throughout these times of adversity,” concludes Clapham. Mark Kennedy who has previously created mosaics for Joe Hart, Sergio Aguero, and Yaya Toure, said: “I was contacted by Palace Chemicals and asked to create this latest piece. Captain Tom is exemplifying the efforts by everyone helping us get through this.”

“The artwork has been a labour of love and I have worked tirelessly on it over 12-hour shifts. Our hope is that this helps to raise even more money for the heroes who have helped our entire national effort.” The mosaic took over 84 man hours and thousands of tiles to complete. It has been donated by Palace Chemicals to the Captain Tom Foundation, who will be arranging a public exhibition for the artwork once the pandemic is over. The business hopes the piece can be sold or auctioned to generate even more money for the foundation’s good work.

“We believe that many people will see the mosaic as a testament to what it stands for – hard work and determination in the face of adversity as so many in society (including our own team) have demonstrated,” says Clapham. “It’s also a fantastic testament to the quality of our adhesives and grouts and also of Mark’s creativity and skill. We hope it contributes in some way to raising money for good causes.”

Click here to learn more about the products Mark used to create this fantastic testimonial.

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ISO 45001 & Risk Management during Covid-19

ISO 45001 our new H&S accreditation & how it helped with risk management during COVID-19

As is the case for any responsible Manufacturing business, it is a fundamental requirement to have in place a structured and fully engaged Health & Safety Management System, whereby the first priority is always the Health, Safety & Welfare of all those the business employs or comes into contact with.

Palace Chemicals has long since maintained an effective Health & Safety Management structure, which for the past 6 years has been accredited by the BSI to BS OHSAS 18001:2007 – The UK standard for Occupational Health & Safety Management. This British Standard has recently been superseded by the new International Standard – ISO 45001:2018 which applies a broader risk-based approach to ensuring all health & safety management controls within any business are constantly assessed & reviewed to ensure the system remains effective & fully compliant.

Palace Chemicals Ltd have recently completed the migration process towards accreditation from BS OHSAS 18001 to ISO 45001, a program of work which has been in progress for almost 2 years and which by early May 2020 had attained 100% accreditation to the new International standard.

The benefit of having this modern approach for our health & safety management system could not have been more relevant & valuable than during the recent Covid-19 outbreak. This developing crisis required all aspects of the business operation (Manufacturing, Transport, Distribution & Administration) to assess & identify how, when & where action needed to be taken to reduce the risk of infection. The process of risk assessment included identifying the most effective means of protection for all those who engage with the business, both internally as employees and externally with contractors, customers, drivers and any other persons or organisations we may interact with.

The principles which underpin our Health & Safety Management system required the identification of all activities where a risk may arise combined followed by the application of effective control measures; changes to operating procedures and where appropriate the elimination of activities. All options were considered and applied as necessary to ensure the most effective means of social distancing controls and hygiene controls could be introduced so long as Covid-19 remains a threat to society.

Throughout this time, it has been important to maintain a constant and highly visible level of daily communication with all persons who engage with the business both internally & externally to increase awareness as much as possible for all those at risk and clearly advise what was expected from them for their own protection. The distribution of internal memos, posters, markings on Hi-Viz tabards, floor markings and reduced access features to visitors are all examples of what has now become custom & practice throughout the working day.

As is the case for the wider society, the level of engagement with the control measures in place depends greatly upon the behaviour of those we seek to protect. Hence it remains a fundamental requirement for all our management team to constantly observe & review those controls and identify where they can be improved, either by increasing the level of process intervention, or having to remind, emphasise and ultimately enforce the control measures established for all individuals to follow & take personal responsibility in maintaining the necessary standards of social distancing & hygiene.

Our new accreditation to ISO 45001 demonstrates its versatility in applying the principles of control needed when managing any type of hazard or harm that can present a risk to all involved with the scope of the business. Covid-19 has presented unique challenges and was certainly not a foreseen hazard to our staff & visitors, but nonetheless the structure of our modern ISO 45001 accredited Health & Safety Management System has proven its role in identifying, applying, monitoring & assessing the effectiveness of the measures we have taken to reduce or eliminate all types of risk within a busy manufacturing environment.

For enquiries or orders email us here. Or give us a call on 01513369111 for more information on our product ranges.

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Home & Hardware During Lockdown

How the lockdown switched demand to “Home & Hardware” and how we reacted as a business

In late March earlier this year as the full impact of the Coronavirus Pandemic was beginning to dawn on many businesses, that not only would serious decisions need taking to protect both our employees welfare and the financial well-being of the business, we would also still need to maintain a basic level of operational activity should there be anyone out there still wanting to place orders.

With over 70% of our staff furloughed and major areas of our production plant at a virtual shut down, the only glimmer of hope for any degree of continuity lay in the governments’ exemption for “Home & Hardware” stores. For many years, our well-established DIY product range had long been a favourite option for the independent local DIY & Hardware outlets in a way that the now “on-line only” major multiple DIY store chains had never been drawn to.

After a short period where it felt that even the retained remnants of our workforce may be searching for anything to manufacture, it soon became apparent within just a few days, that the fine weather many of their furloughed colleagues were enjoying was about to activate a Spring Rush for the DIY leisure products. These included seasonal favourites such as Fenceguard & Creo-Coat Shed & Fence stains; Exterior Decorative Masonry Paints; Patio Cleaners; Exterior Waterseal, Light-weight Fillers & all types of Decorating Sundries.

All are easy to use familiar products that a population with time on its hands and nowhere to go, was now searching for in large numbers and their nearest outlets were the exempted local independent shops & merchants.

It wasn’t just a case of supplying the established product range, as demand for new colour variants (notably Lunar Grey shed & Fence Stain & Masonry Paint) necessitated a rapid turnaround of product development work & supply chain support. Despite very limited availability of many essential materials & components throughout this period, Palace Chemicals was still able to ensure that their customers’ product demands soon became readily available stock items, including new fashionable additions to our now expanding DIY range.

The demand from the independent home & hardware outlets rose exponentially to volume levels we would normally associate with the major DIY chains spring promotions and it became necessary for the company to begin steadily recalling our furloughed staff so that we were in a position to re-start & ramp up production levels to progressively meet the unexpectedly high level of demand for all the above product categories.

Indeed many of our retained & returning employees quickly applied themselves to unfamiliar tasks & production roles which hadn’t been as busy for several years, but nevertheless everyone rose to meet the challenge of keeping up with the Lockdown DIY boom, by ensuring all our Home & Hardware customers received their unusually inflated orders on time in full and wherever in the country they were calling from.

The experience of the lock-down months of April-May 2020 demonstrated the versatility & “can do attitude” of the company, its staff and their ability to turnaround process infrastructure & working patterns to react positively & competently to the unfamiliar market & customer demands of the time. It remains one of the unique qualities of a wholly independent business, unencumbered by corporate controls that we can always remain close & responsive to customer needs, especially those of a similarly independent background.

For enquiries or orders email us here. Or give us a call on 01513369111 for more information on our popular product ranges.

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New Products

Listening to the customer and anticipating market demands

Palace Chemicals, like most other manufacturing businesses, sends out a lot of marketing information and details of our products. The message that generally comes across is about the growth of the existing range. There’s nothing wrong with that, it helps us to grow as a business and helps our customers to grow their business as well. We all need to keep doing what we can to ensure our business and our people are economically and physically safe through these uncertain times, particularly as lockdown is gradually eased.

As one of the UK’s largest independent manufacturers of Tiling, Building & DIY products, Palace Chemicals has the capability, technology and capacity to launch any product type into our industry – but that isn’t what makes us different. It’s the way we go about it that makes Palace Chemicals unique.

The age old adage of using the two things we were given is really our point of difference. Our ears and our eyes. We’ve used our ears and listened to our customers – both current and potential. We’ve used our eyes to look at what is right for our customers, not in terms of what fits to complement our existing range, but what is needed. “What we know” and “What is wanted” are two very different things.

Having had a chance to assess the market, the requirements of the here and now as well as the future, we’ve developed new products that meet the market need. We’re now producing a range of products for our customers that are seeing us fighting to keep up with demand. We’re listening to our customers and anticipating the need, and adjusting to suit.

Want to know more about our new products? Why not visit our website and see what we’ve been up to with our new ranges that the market have asked for.

For enquiries or orders email us here. Or give us a call on 01513369111 for more information on our vast product range.